Salesforce is used by our brand BDMs in order to give them access to partner information, this information includes metadata about the partners from a central mainframe booking engine, and also partner performance. The 3 brands require the same information and so the data warehouse is the central master system and the 3 Salesforce "nodes" are pushed frequent updates.Salesforce is used by our brand BDMs in order to give them access to partner information, this information includes metadata about the partners from a central mainframe booking engine, and also partner performance. The 3 brands require the same information and so the data warehouse is the central master system and the 3 Salesforce "nodes" are pushed frequent updates.